DennehyTheaCHSmediablog: September 2024

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

Product 1 Music Video

social groups (gender, age, ethnicity) what are you saying about these social groups? how will that appeal to target audience?

My brief is to produce an music video to an anthem for a 16-25 year old, aspirational audience. I will target my product more towards a female audience, and intend to make the audience feel a connection with the artist, through direct mode of address. My music video will be upbeat and represent an idealized lavish/party lifestyle of the artist that the audience may aspire to. I will use costume to make my artist appear fashionable and aspirational further promoting the idea of a lavish lifestyle and the artist as a 'fashion icon'. The intention of my video is to promote my artist to the target audience to support her image to create a positive representation that connects her to her fan base. I will use a range of moving camera shots to make the video appear more upbeat and dynamic. The representations of my artist and audience in the video will be stereotypical and my song ,Tik Tok by Kesha, fits in the pop genre and is anthemic. I will create a vague narrative of 'the morning after a party', creating a relatable representation of my artist similar too music videos in my genre. I am taking inspiration from videos such as Girls want to have fun, TGIF, TikTok and Since U been gone who are targeting the same audience as me. The target age range is particularly media savvy, so I will be appealing to the postmodern urge to create ironic content by juxtaposing the content of the song (which is about going out clubbing) with the video, which will feature the artist enjoying time with a friend at home.

Product 2 Website

how many pictures needed, how many different people for website? tour poster 16+

performance pics, pics meeting artist, fanart,

dark/alternative colour scheme, greens and greys, high contrast? cohesive?

After researching websites of female pop artists I noticed codes and conventions of their websites. I will use many images of my artist both performing and posing to help the audience connect her face with her music. The website will also include advertisements for her music video, albums, single and upcoming tour. The website is to promote the artist, so I will include a small biography for her to talk to her audience to make them feel connected to her. For my audio visual element I will include a behind the scenes of my music video and a get to know the artist video on a hyperlinked page. I will use a dark colour scheme and the colour will come from my pictures and audio visual elements. My website will be easy to navigate and include an interactive element where fans can sign up to a newsletter to be updated on my artist. I will also include a blog as many other websites had one that gave exclusive information on the artist to promote their activities, tours and music.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

one production points at the other production. music video needs and endcard that sends you to website, qr code, link in desc. opt- somebody in music video looks at the website, on phone scrolling on website.

social media links clearly posted. along with music video, include a BTS video, bloopers reel if it works with target audience, interview with director of music video. memes? invite audience to share. pictures of performing, album covers. video on separate page (hyperlinked). clips of people lipsyncing/performing song on tiktok.

The website will promote the music video by having an poster promoting it as the first image on the website and behind the scenes of the music video will be featured on the hyperlinked page. At the end of the video it will have a page with social media handles and a handle to the website to encourage the audience to invest in the artist. Both the music video and the website will be constructed to promote the identity of the artist as someone with loyalty to family and friends.

01 Coursework Brief

Brief 4: Music video and online Requirements of the brief

You work for an independent media production company. You have been given the task of producing a three-minute music video for a popular music ballad* by a fictional band/artist signed to Warner Music Group and two pages for the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The web pages must promote the band/artist to its target audience and enable fans to interact with them.

Summary of brief requirements:

• Statement of Intent (approx. 500 words)

• Music video: One, three-minute music video.

• Distribution channel: Content must be age appropriate for young adults from the age of 16.

• Number of web pages: One homepage and one linked page.

• Cross-media production target audience: A primarily 16–25 year old middle and up market audience of style-conscious people. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the music video must include (as a minimum):

• Range of camera shots, including shot distances, angles and movement as appropriate to a music video. • Editing of footage appropriate to a music video.

• At least two different uses of mise-en-scène.

• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).

• Graphics/titles to include the name of the track and the name of the band/artist. The production of the web pages must include (as a minimum):

• Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website

• Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video.

• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar.

• Text introducing the band/artist.

• Working links from the home page to the other page.

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website.

* Allow any song that may reasonably be considered to be a ballad

DennehyTheaCHSmediablog

Thursday, September 5, 2024

08 Completed - Website

07 Completed - Production

06 Planning - Website

05 Planning - Production

03 Research - Website

02 Research - Production

04 Statement of Intent

01 Coursework Brief

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