Statement Of Intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

Product 1

……………………………………………………………………………………………………………

A Little Piece of Heaven - Avenged Sevenfold

Edward Stabler
Music video

A primarily 16–25 year old middle and up market audience of style-conscious people
representation: class, age, gender, ethnicity - clothing

What codes and conventions will you use?
* Close up face shots to add contrast
* Fast pace editing to keep audience interest
* Different camera angles of the same scene
* Dreamy/overexposed shots
* Textures overlain on select shots - Grain, Paper, Canvas - to add visual interest and add the the edgy vibe
* Different outfits worn throughout to add contrast
* Small casting to keep the main characters have most of the screentime and have the audience interested in them mainly What codes and convention will you challenge?
*Vibrant/saturated shots

How will that appeal to target audience?
*Make shots more appealing and aesthetically cohesive What representations will you use (consider the messaging), and how will that appeal to target audience? Anti-love story between a man and woman. This will appeal to target audience by changing the narrative on the traditionally romantic ballads

Product 2 ……………………………………………………………………………………………………………

Website

What codes and conventions will you use?

* Social media links to show other sites the artist can be found on

* Shop section to sell unique merchandise or merchandise found in the music video

* A section featuring tour dates of the artist showing where the audience can see the artist live

* A gallery of photos and clips of the artist

* A section featuring behind-the-scene videos and images of the music video

What codes and convention will you challenge?

* collaborative works with other musical/merchandise artists

How will that appeal to target audience?

* Makes the artist feel more independent which adds the the chic and sleek atmosphere

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words) ……………………………………………………………………………………………………………

Music video will contain an end card with something visually interesting that's cohesive with the atmosphere of the music video. It will have a link that brings the audience to website which will also have the music video on the home page. The overall feel of the music video and website will be the same to make the two products cohesive and feel related There will be behind-the-scenes footage also available to view on the website, but not a bloopers reel as it doesn't fit the more mature vibe of the rest of the website or music video. There will be a section on the website where the audience can send fanart and other media featuring the artist or songs by the artist. This includes people lipsyncing to/making TikToks featuring the artists songs. There will also be a section where people can send images taken of the artist or selfies meeting the artist. There will be merchandise found in the music video that can be found and purchased on the websites shop area